Your Data. Your Money.
Whether you know it or not, your data is being sold to the highest bidders every day thru websites like Google, Facebook, Twitter and Instagram.
If you are not paying for the product, you become the product.
We all love Google, Facebook and so many other websites that provide us free access to amazing tools. Whether you are uploading pictures, trying to find your favorite restaurant, or simply clicking around looking at houses for sale - you are being tracked, and that data is being sold real-time to thousands of advertisers. This is the basis of the entire Internet economy.
It’s one giant lead generation system.
And of course, we all know this (to some degree). We see the ads (which know exactly what products we may want to buy). We get the emails marketing us the latest products and services. We understand the deal.
But, does it really need to be this way? Do we absolutely need the middleman?
And the more important question - “Why are we not being paid for the use of our data?”
Without our Data, the Internet Advertising Monopoly would Die.
Multi-Billion dollar companies like Google, Facebook, Twitter own 70%+ of the internet advertising market. The reason they are able to generate billions of dollars of views and clicks, is because we provide them free unlicensed content.
Don’t get me wrong. I love Google as a service. Facebook I could take it or leave it, but I can see utility in sharing photos, posts with friends. But the economics have shifted too far into the hands of the monopolies.
Advertising has begun the ruin the user experience that we originally bought into, and now our data is being exploited beyond simple user experience. It’s being sold to 3rd parties, following us around the web and the abuse continues to compound each year.
We have lost control of our data, and they reap the rewards.
There will always be a world where advertisers reach consumers. Without this basic connection there is no economy. I am not proposing we eliminate the ability for advertisers to connect to consumers. I am simply proposing there could be a better way.
After all, the Internet was built to eliminate “middle-men”, yet we are allowing monopolies to centralized the entire experience of the web. Why can’t advertisers connect directly to consumers - and better yet - why can’t consumers benefit (financially) from their data.
The Vision of Door
Door won’t change the dynamics of the Internet economy overnight. There are a lot of big companies making a lot of money that won’t let that happen. However, there are many advertisers who would love nothing more than to stop paying the high-priced ad fees to Google and Facebook and go directly to the consumer who wants to buy their product.
And if the consumer gets paid for their data directly (instead of it going to a middleman) - even better.
Door is the direct connection between consumer and advertiser using crypto as the currency for licensing a consumers data. Since there are potentially millions of connections between consumers and businesses, there is a need for a scalable system to track and reward value for the use of data. The Door Token serves that purpose.
Your Data. Your Money.
The bottom line is if it’s your data, it should be your money. Advertisers want to connect with you (not Google, Facebook, Zillow, etc). There is no need for centralized marketplaces, when you can decentralize and distribute the value correctly. Consumers should be rewarded for the use of their data. Period.