Today the People won. The DOOR is wide open.
Today we are seeing the first transactions come across the network where Consumers are being paid for their data.
Today we hit the most important milestone for the business…
⭐⭐⭐ A business paid a consumer for their data. ⭐⭐⭐
For those not familiar with how DOOR works, here is a quick breakdown. First, a consumer registers their property on DOOR and can opt-in to receive information on services or products. Once they opt-in, they are allowing businesses to licenses their data. On the other side a business selects what kind of data they want to license (e.g. People who are looking to sell their house). Once a match is made between the consumer and business, the lead is generated. The consumer is paid 80% of the value of the lead, and the business is able to connect directly with the consumer.
This is decentralization at its best. Above you see two transactions, each for 50 Door (approx. $25 per lead). Which means these consumers made $25 off their data from one single business.
No Google. No Facebook. No HomeAdvisor. No Zillow.
Game Changer
We have just proven there is no need for a central advertising platform to connect consumers with businesses. If we reach critical mass over the next few years, every consumer will have a choice to make:
Option 1: Go thru DOOR and get paid for my Data and find quality products and services.
Option 2: Go thru a website (HomeAdvisor, Zillow, Facebook) and give away my data for free, and find quality products and services.