Real Estate Agents will love Door.
Door creates quality connections between consumers and businesses - especially when it comes to home services. Real Estate Agents can connect and build direct relationships using DOOR.
If you are a Real Estate Agent - you understand what happens when a middleman enters the market. Not to pick on anyone in particular - but let’s take a quick look at the history of Zillow:
Zillow was founded 2004. Went public in 2011. Now a 10 Billion Dollar Company built with the data Real Estate Agents provided.
Within a few short years, Zillow is the #1 website consumers visit when shopping for homes - essentially eliminating the need to talk to an agent when looking for a home.
Zillow allowed Real Estate Agents to post their listings, essentially replacing the old MLS experience and turned around and started charging Agents to advertise on their own listings.
This is not a unique story. You can look at any tech monopoly and the story is the same. They built their multi-billion dollar business off “FREE” Data. Whether it’s a real estate agent or consumer - there would be NO ZILLOW without real estate agents feeding them free data. There would be no Facebook, Instagram or Twitter without consumers feeding them FREE Data.
The Cost of Free Data
Nobody knows the future, but it doesn’t take a lot of imagination to see where Zillow is headed. In the past year they have started to buy and sell homes with Zillow Offers, and now they are launching a new program where they take a referral fee for qualified leads they give to agents.
Essentially, they are controlling more and more of the transaction and putting real estate agents out of business. I am sure there are many agents that would defend Zillow as a great source of leads and income - and that’s a fair assessment. Nobody denies their website is a great tool for both consumers and agents. In fact, I use it all the time. I can’t remember the last time I visited a website of an actual real estate brokerage or agent. And, I guess… this is my point. Sometimes the competition is dressed in a great user experience.
How do we Save the Real Estate Agent?
We can all agree that Zillow has won the online home search war. Nobody is going to “beat” Zillow by creating a new and improved home search website. Even if they did, they would fall into the same trap and quickly leverage their centralized control to their profit margin - not the agents.
The next chapter needs to eliminate the centralized middleman. It needs to enable a direct connection between the real estate agent and the customer. Of course, you need technology to do this right - and today everyone can agree that the rise of Bitcoin has shown us that decentralization is possible on a grand scale.
How does DOOR help?
This is where DOOR can help. DOOR is the “Bitcoin for Real Estate Connections”. DOOR connects home sellers and buyers directly with agents using a very simple yet powerful incentive - money. Yes, DOOR Tokens are money (or at least can be sold for money).
DOOR Tokens are the currency of the DOOR marketplace that is used to reward consumers to join and provide their “data” (e.g. Lead) to home service providers like real estate agents. On the other side of DOOR is the real estate agent paying for the lead.
The beautiful part about it is most of the money the agent pays for the data (lead) goes to the consumer. It doesn’t go to some tech middleman corporation that threatens to one day cut out the agent.