DOOR Planning (and other stuff we do at 3 a.m.)
Everyone may have a "plan" for a crypto when they launch, but seems like most plans are very short-sighted and short-lived. DOOR embraces ongoing planning and long term thinking.
What separates DOOR from the rest?
Short answer: Planning. Not a plan. Planning. It is an ongoing effort that requires a combination of building a business, managing a cryptocurrency, growing a community and aggressively seeking out new opportunities.
Here is a little insight into our ongoing planning…
1) Build a Foundation 🧱
In order to scale and grow you have to have a solid foundation. You don’t build a foundation over-night. Here are the most critical pillars to our foundation - and how we plan to grow them:
Community. 🧑🤝🧑🧑🤝🧑🧑🤝🧑 The definition of DOOR is based on community. We are a referral network which requires people to refer and more importantly spread the word. We have invested in generating 85,000+ registrations, and plan on converting as many as we can into holders and promoters. But trust takes time to build.
⭐⭐⭐ Our current plans are to continue to drive growth via promotions and campaigns we run. Founders Friday and 50&5 Match are two examples.
Our Brand. 🚪🚪🚪 It is important for us to have a brand people understand and support. DOOR is about giving back to the people - which is a great place to start. We have invested a ton of time/money into building out a very large presence on the web (websites, social media, newsletter, videos, articles, press releases, etc).
⭐⭐⭐ Our current plan is to continue to work with PR firms to ensure constant flow of content going out on the web.
Our Value 🪙🪙🪙 The third leg to the stool is Value. Value is translated in both product and service. We need to excite people to be part of using our product. The good news is we reward people for something they do for free. It’s our DNA to reward, so our value will translate well to anyone who joins DOOR.
⭐⭐⭐ Our current plan is to focus geographically to ensure maximum overlap until we hit key user milestones.
2) Connect the Dots 🔌
Once you have a community (users), a product (app) and clear communication (brand) - you can now start “creating collisions”. This is the process of getting more and more users to connect via the app. Of course, this doesn’t happen overnight either - because collisions require density. Eventually, once we have critical mass of users, then connecting the dots will be much more frequent. Until then, we drive user adoption and do our best to connect the dots as we build.
⭐⭐⭐ Currently, our plan is driving user adoption via marketing and referrals. Having a healthy and active community is key to drive future milestones including being listed on a major centralized exchange.
3) Create a Market 📈
Of course, there is more to DOOR than the business - it is a crypto. Although focusing on the cryptocurrency element of DOOR can be distracting - it is important that the business strategy and crypto strategy are in alignment.
Of course, everyone judges you on PRICE. PRICE goes up - they are happy, and when PRICE goes down - they begin to freak out. This is the nature of markets. But, what is important to understand more so than price - is what DRIVES price. This is where planning is absolutely critical.
There are 4 major elements to the Market we are focused on:
Price (Value)
Liquidity
Volume
Holders
Price is the least of our concern because it is so early. There is not enough holders, liquidity and volume yet to really solidify the valuation of the token. (but we do appreciate and respect it’s the easiest metric to judge a token by…. so we don’t ignore it.)
All four of these factors interoperate, and in order to break through and truly achieve a scalable and healthy cryptocurrency - you need all four. Here is how we do it:
HOLDERS 👐 - It goes back to our community (above) and our referral network. Every day we convert another person into being a holder. It takes time and money, but eventually we will hit critical mass of holders that propels us to a major exchange.
VOLUME 🔥 - Volume comes with marketing. You can see on those weeks where we run campaigns we have millions in volume, and those weeks where we are not pushing any “market making” activities - the volume is low. This is one of the “downsides” of DeFi (Uniswap). Since we are both the token and the market maker. Of course, once we go to a Centralized Exchange, then we would work with a true Market Maker, and drive volume through the exchanges network of holders.
LIQUIDITY 💰 - Building Liquidity naturally comes when more people buy/sell your token. However, it is more of an art than science when it comes to crypto. It’s important not to let “false” increases in Price generate a mass sell-off - thus hurting liquidity. This is a balancing act that helps create stability. Of course, most people in crypto shout “To the Moon!!!” every day, hoping their token increases 40%, but the reality is that the higher and faster something goes up - the faster it drops. There is a price level that most people can’t “hold” any longer - and so when you have a massive spike in price - it drives a mass sell-off.
It is for the reasons above we have a plan 📅. We want to build a healthy “Stair-step” approach to growing price and value that is aligned with real milestones. Every campaign we launch is done carefully and with thought on how it will effect all aspects of DOOR. It’s because of our plan, there will be “crazy times” and “slow times”.
⚡⚡⚡⚡⚡ There is a real danger ⚡⚡⚡⚡⚡ in burning too bright, and unfortunately it’s not easy to recover from massive price movements. You need to let the market consolidate and decide the value of the business.
Now, for all those “chart” analysts who can’t help themselves, and want to understand what’s causing price movement with DOOR - here is my “non-financial advisor” analysis:
HOLD THE DOOR….. HOLD THE DOOR….. HOLD THE DOOR…. HODOR…. HODOR……
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Of course…. I would be remiss if I didn’t remind everyone of our FIRST DOOR REFERRAL NETWORK Campaign launches at midnight tonight.