

Discover more from Door Launch Pad
We launched DOOR+ on both app stores a week ago. As with any launch, we are gathering user feedback, making changes and updating the app. So far the feedback has been very positive.
Our ratings on the app stores are coming in high, which is always good to see. (If you haven’t rated DOOR+ in the app store, please do so to help our rankings.
⭐⭐⭐⭐⭐ Rate on Apple App Store
⭐⭐⭐⭐⭐ Rate on Google Play Store
User Acquisition
Of course the most important focus is user acquisition. We need users in order to attract advertisers.
We are seeing a healthy trend in new app users each day 📈. Of course it is still early, and we need to scale our marketing efforts - but it’s a good sign to see we are converting existing MDW users and organic users as well. 👍
Daily Active Users
Another key measurement is how many users come back and use the app daily. The rewards model should keep users coming back and using the app. We also provide daily fresh content 📰 (news) to motive daily use as well.
The graph below shows how many users are getting daily rewards for their use. Again, the trend line looks good (although it’s early). 👍
Overall, we are happy to see the activity increasing in the app. The success of DOOR+ will correlate with the number of users we have on the app. 👈🏻
Here is how we plan on acquiring more users:
⭐ Organic acquisition through people searching on app store (this is why it’s important for everyone to provide our app a rating and review)
⭐ Paid acquisition through numerous channels. We are currently refining our advertising funnels to lower our cost per user acquisition.
⭐ Referral - Obviously the best way to grow is for existing users to refer ❤️. We are rewarding users 1,000 DOOR per referral that signs up. Please take advantage of this huge promotion (it won’t be that high much longer). You can find your referral link/code in the app.
Have a great day!
R
🚪